| Term | Definition |
|---|---|
| AEO / GEO | Answer Engine Optimisation / Generative Engine Optimisation: improving how often AI answer engines name, recommend and link to your brand. |
| AI engine | An AI system that answers questions: AI Overviews, AI Mode, ChatGPT, Gemini, Claude, Perplexity, Copilot. Also called a platform. |
| Prompt | A buyer question RankRaft AI asks on your behalf, such as “best CRM for agencies”. Each active prompt is asked on every engine in your plan, every day. |
| Prompt category | The kind of question: Discovery, Comparison, Alternatives, Pricing or Brand. |
| Answer | One engine’s response to one prompt on one day. The unit every rate is calculated over. |
| Market | The country (or Global) your answers are localised to. |
| Scan | One day’s run of every active prompt on every engine. |
| Baseline | Your first completed scan. Every later change is measured against it. |
| Mention | An answer names your brand or one of its aliases. A mention is AI naming you. |
| Citation | An answer links to a page on your site as a source. A citation is AI linking to you. |
| Mention rate | Answers that mention you ÷ all answers. |
| Citation rate | Answers that cite at least one of your pages ÷ all answers. |
| Prompt coverage | Prompts where you were mentioned at least once ÷ prompts asked. |
| Visibility Score | 0–100. 45% mention rate, 35% citation rate, 20% prompt coverage. |
| Margin (±) | The 95% interval around a Visibility Score. Two brands within each other’s margins are tied within margin. |
| Average spot | Where you appear when AI lists several brands: 1 means named first. Lower is better. |
| Share of voice | Your mentions ÷ all brand mentions (you plus confirmed competitors). |
| Gap prompt | A prompt where a competitor is named and you aren’t. |
| Confirmed competitor | A brand you’ve marked as a rival. Only confirmed competitors count in the leaderboard, rank and share of voice. |
| Sentiment | Whether answers that mention you describe you positively, neutrally or negatively. |
| Source kind | The type of site AI cited: Review & roundup, Brand site, Forum, Media, Marketplace, Reference, Video, Social, Recipe & how-to, Other. |
| Action | A specific, evidence-backed suggestion in the Action Center, targeting one prompt and one metric. |
| Target metric | The single metric an action is measured on: mention rate, citation rate or prompt coverage. |
| AI crawler | A bot run by an AI company that fetches your pages: training, indexing or live user fetches. |
| AI referral | A person who clicked through to your site from an AI answer. |
| Verified / Spoofed / Partial | Whether a crawler’s IP matches its provider’s published ranges. See Crawler verification. |
| Site key | The rr_live_… credential your integration uses to send traffic data. |
| Integration | The Cloudflare Worker, WordPress plugin, website snippet or server-log feed that sends traffic data. |
| Project | A website you track. Agencies typically have one project per client. |
RankRaft AI basics
Glossary
Definitions of the terms used across RankRaft AI.
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