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Prompts & Answers shows what AI said, prompt by prompt. Select a prompt to read the answers.

KPI cards

Finding prompts

  • Search: matches prompt text or category.
  • Category: All, Discovery, Comparison, Alternatives, Pricing, Brand.
  • Mentioned: Any, Mentioned or Never mentioned.
  • Sort: Importance (the default: worst first), Mention rate, Citation rate or Answers.

The prompts table

Prompts where you’re never named are marked High importance.

Prompt detail

Click a prompt to open it. If you’ve set a market, a badge shows exactly how it was asked, for example Asked as “best CRM (United Kingdom)”.
  • KPI cards: mention rate, citation rate, average spot and answers analysed for this prompt.
  • Answer history: a strip of the recent scan days. Hover a day to see your brand named in X of Y answers, or no AI answer shown.
  • By engine: the same question doesn’t get the same answer everywhere.
  • Who else gets named: confirmed competitors named in answers to this prompt.
  • The answers: the most recent answers, stored exactly as the engine returned them. Your brand and your rivals are highlighted, and each answer lists the Sources cited.

Changing your prompts

Prompts are chosen during onboarding. To change the set later, contact [email protected].
Removing a prompt also removes its answer history. Any action in the Action Center that targeted it can no longer be measured and will report Not enough data.