Do
- Write like a buyer, not a marketer. “best accounting software for freelancers” rather than “leading cloud financial management platform”.
- Lead with Discovery. Questions with no brand in them are where AI decides who to recommend to new customers. Most of your set should be Discovery and Comparison.
- Be specific to your niche. “best CRM for a 20-person design studio” will tell you more than “best CRM”, where the answer is dominated by the largest vendors.
- Include a few Brand prompts. “is brand any good” shows how AI describes you and whether it gets the facts right.
- Keep prompts short. One question per prompt, no instructions to the AI.
Don’t
- Don’t add the location yourself. Your market is added automatically. Writing “best pickle brand in Pakistan” with market Pakistan states it twice.
- Don’t name your brand in Discovery prompts. It guarantees a mention and tells you nothing.
- Don’t track questions nobody asks. If a prompt never produces an answer that names any brand, the Action Center suggests replacing it.
Checking your set
After a week of scans, open Prompts & Answers and sort by Importance:- Prompts with High importance (you’re never named) and a strong Top competitor are your real gaps. They feed the Action Center.
- Prompts where no brand is ever named are wasted slots. Replace them.