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The citations report ranks the domains (or pages) cited in answers to your prompts. Filtering out your own site and your competitors leaves the third-party sources worth getting onto: forums, reviews, roundups and marketplaces.

How this example works

  1. filter: owner is third_party keeps only sites that are neither yours nor a competitor’s.
  2. Rows arrive ranked by how many answers cited each domain.
  3. source_kind says what kind of site it is, so you can plan the right approach for each.
With an owner filter, citation_share is each domain’s share of the third-party citations, not of all citations. For a domain’s share of everything, drop the filter; see Citation rank by domain.

Drill into pages

Switch entity to page and filter on the domain to see which articles get cited:

Only forums and reviews

Where competitors are cited

"filter": { "field": "owner", "op": "is", "value": "competitor" } with entity: "page" shows which of their pages the engines rely on. That is often the clearest hint of the content you are missing.
The Action Center already turns sources like these into one card per prompt, with platform rules such as disclosure on Reddit built into the advice. Read them with GET /v1/sites/{site_id}/actions.