How this example works
filter: owner is third_partykeeps only sites that are neither yours nor a competitor’s.- Rows arrive ranked by how many answers cited each domain.
source_kindsays what kind of site it is, so you can plan the right approach for each.
With an
owner filter, citation_share is each domain’s share of the third-party citations, not of all citations. For a domain’s share of everything, drop the filter; see Citation rank by domain.Drill into pages
Switchentity to page and filter on the domain to see which articles get cited:
Only forums and reviews
Where competitors are cited
"filter": { "field": "owner", "op": "is", "value": "competitor" } with entity: "page" shows which of their pages the engines rely on. That is often the clearest hint of the content you are missing.