visibility_score | 0–100: 45% mention rate + 35% citation rate + 20% prompt coverage. |
mention_rate | Answers naming the brand ÷ all answers. |
citation_rate | Answers linking to at least one page on the brand’s site ÷ all answers. |
prompt_coverage | Prompts where the brand was named at least once ÷ prompts asked. |
average_position | Average order of first mention among the brands an answer names (1 = first), over answers that name the brand. |
share_of_voice | The brand’s mentions ÷ all mentions of the brands tracked for the site (you and every competitor on the list), each brand counted once per answer. |
rank | Position by Visibility Score among you and your confirmed competitors. |
citation_share | A domain’s or page’s citations ÷ all citations in the same group. |
answers (citations report) | Distinct answers citing it — one page linked twice in one answer is one answer. |
positive, neutral, negative | Share of answers naming you with that tone. Answers not yet judged count as neutral. |