> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rankraft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Definitions of the terms used across RankRaft AI.

| Term | Definition |
| - | - |
| **AEO / GEO** | Answer Engine Optimisation / Generative Engine Optimisation: improving how often AI answer engines name, recommend and link to your brand. |
| **AI engine** | An AI system that answers questions: AI Overviews, AI Mode, ChatGPT, Gemini, Claude, Perplexity, Copilot. Also called a *platform*. |
| **Prompt** | A buyer question RankRaft AI asks on your behalf, such as "best CRM for agencies". Each active prompt is asked on every engine in your plan, every day. |
| **Prompt category** | The kind of question: Discovery, Comparison, Alternatives, Pricing or Brand. |
| **Answer** | One engine's response to one prompt on one day. The unit every rate is calculated over. |
| **Market** | The country (or Global) your answers are localised to. |
| **Scan** | One day's run of every active prompt on every engine. |
| **Baseline** | Your first completed scan. Every later change is measured against it. |
| **Mention** | An answer names your brand or one of its aliases. A mention is AI naming you. |
| **Citation** | An answer links to a page on your site as a source. A citation is AI linking to you. |
| **Mention rate** | Answers that mention you ÷ all answers. |
| **Citation rate** | Answers that cite at least one of your pages ÷ all answers. |
| **Prompt coverage** | Prompts where you were mentioned at least once ÷ prompts asked. |
| **Visibility Score** | 0–100. 45% mention rate, 35% citation rate, 20% prompt coverage. |
| **Margin (±)** | The 95% interval around a Visibility Score. Two brands within each other's margins are *tied within margin*. |
| **Average spot** | Where you appear when AI lists several brands: 1 means named first. Lower is better. |
| **Share of voice** | Your mentions ÷ all brand mentions (you plus confirmed competitors). |
| **Gap prompt** | A prompt where a competitor is named and you aren't. |
| **Confirmed competitor** | A brand you've marked as a rival. Only confirmed competitors count in the leaderboard, rank and share of voice. |
| **Sentiment** | Whether answers that mention you describe you positively, neutrally or negatively. |
| **Source kind** | The type of site AI cited: Review & roundup, Brand site, Forum, Media, Marketplace, Reference, Video, Social, Recipe & how-to, Other. |
| **Action** | A specific, evidence-backed suggestion in the Action Center, targeting one prompt and one metric. |
| **Target metric** | The single metric an action is measured on: mention rate, citation rate or prompt coverage. |
| **AI crawler** | A bot run by an AI company that fetches your pages: training, indexing or live user fetches. |
| **AI referral** | A person who clicked through to your site from an AI answer. |
| **Verified / Spoofed / Partial** | Whether a crawler's IP matches its provider's published ranges. See [Crawler verification](/agent-analytics/crawler-verification). |
| **Site key** | The `rr_live_…` credential your integration uses to send traffic data. |
| **Integration** | The Cloudflare Worker, WordPress plugin, website snippet or server-log feed that sends traffic data. |
| **Project** | A website you track. Agencies typically have one project per client. |


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