> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rankraft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Traffic

> People who clicked through to your site from an AI answer engine.

**Traffic** counts people who clicked through to your site from an AI answer engine. It needs the [website snippet](/agent-analytics/integrations/website-snippet) or a server-side integration.

## AI referrals over time

Daily (or hourly, or weekly) AI referral visits for the selected range.

## By source

One row per AI engine, with **Visits** and **Last** (most recent visit). See [AI referral sources](/agent-analytics/bots/referral-sources) for every engine detected.

## Landing pages

Where AI engines send people, with **Visits** and **Last** for each path. Click a path to open its rows in the Request log.

## How a referral is detected

A visit counts as an AI referral when it comes from a browser (not a bot) and either:

1. its **Referer** is an AI engine's domain, such as `chatgpt.com`, `perplexity.ai` or `claude.ai`, including subdomains, or
2. it has no AI Referer but the landing URL carries a matching `utm_source`, such as `utm_source=chatgpt.com`.

<Note>
  Some AI apps, especially mobile apps, send no Referer at all. Those visits look like direct traffic to every analytics tool, so treat referral counts as a floor rather than an exact total.
</Note>


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